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Choosing Wisely® Employer Toolkit

Ready-to-use resources for your next campaign brought to you by the ABIM Foundation, NBCH, PBGH and Consumer Reports



Welcome to the Choosing Wisely Employer Toolkit! NBCH, with the generous support of Pacific Business Group on Health, partnered with Consumer Reports to create this toolkit for employers to use to educate their employees about the dangers and issues associated with the overuse of health care services.


These materials can help you launch the Choosing Wisely campaign with our employees or integrate it with your current communication efforts, all with your own brand.  These materials are intended for broad distribution. They’re written to “speak” to diverse workforces across a variety of industries.  


The toolkit itself is organized into four pieces: 


1) Materials for employers to learn about Choosing Wisely, and how to use the toolkit;


2) Materials for employers to use and distribute to their employees;


3) A series of Consumer Reports tip sheets that organize Choosing Wisely into topics that will be easy for employees to identify with; and 


4) Links to a wide variety of Consumer Reports resources on health and health care.


We hope this toolkit is a useful resource, and we are interested in hearing your feedback about how you're using these materials to educate employees. Please let us know if you have any questions, comments, or concerns.  







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